Word of Mouth Marketing and Advertising: The Gold Standard of Business Promotion

Today, you’ll find all kinds of new ways to advertise a person’s business and make brand consciousness. Most of them are the traditional techniques have actually been used for over the century, including printing marketing, various signage, strategic business card use, social networking, television and radio commercials, plus much more. All of these methods, however, any time added jointly, really don’t compare to the strength of the enterprise website that has become properly made and properly optimized in exchange for major search engines. Almost all organizations today are less likely to invest in print, tv and radio promotion, as lots of their potential customers are actually quite unlikely to see this as they don’t browse newspaper publishers, listen to radio station broadcasts, or perhaps observe conventional TV with commercials.

They generally do want the website, nevertheless. Modern day prospects assume they’ll find the info they are trying to find concerning your company on the web, and so they anticipate any firm they can be more likely to frequent to happen to have an eye-catching site. You might read here for more information about just what exactly well-known web sites incorporate, but permit it to suffice to express that a website is a must for just about any business that truly desires to succeed. However, as essential as a web site could be to a company, even that will not have the capability to make some sort of location for an enterprise inside of a distinct neighborhood, whether it be on the net or perhaps off, like word of mouth (WOM) advertising. Ask any survey maker or perhaps poll creator – WOM is the reliable standard connected with gold standards when it comes to being well-perceived in the eyes of someone’s buyers.

Precisely what is WOM? It’s one woman impatiently contacting yet another on her way home from a store, a session with a new portrait artist, one’s vet, declaring, “An individual will not believe this establishment – they are DIFFERENT! They care about what they are doing! You need to use them!” It will be the excitement which builds on social networking as remarks such as this register with others who remember having observed information similar, tag his or her friends, who tag theirs – then the next thing you know the business has a whole slew of potential clients which it did not a single thing to obtain apart from delivering its very best face and product or service to everyone. The ROI on WOM advertising and marketing is without a doubt, higher than virtually any other type.

Find Out How To Get The Right Coaching To Be An Authority

Individuals who do search engine marketing have to have a detailed comprehension of precisely how it works as well as precisely how it is possible for a website to obtain the higher search rankings needed to be able to attract brand new views for the web-site. If perhaps somebody really wants to learn this as a profession option to be able to work for themselves or perhaps for a company, they will need the appropriate certifications.

A person can earn their certifications online in an intuitive format. They’re going to be in the position to work on the lesson for as long as they’ll want to enable them to ensure they’ll understand the material and recognize exactly how to apply it away from the classroom. A person could also get included aid when needed to make sure they’ll get nearly as much as possible from the course as well as to make certain they’ll be able to earn their certification right after the class is completed. There is furthermore a range of classes, so they are able to earn their certification in far more basic classes and then begin studying more technical ones.

In case you’re enthusiastic about search engine optimization as a career or perhaps to understand just how to do far more in order to boost your own web site, be sure you take the time to be able to consider the offered lessons. You’ll be able to find out much more today and get started straight away.

Precisely What Sets the Most Profitable Trade Show Exhibitions Apart from the Rest

A trade exhibition, or expo, is basically an exhibition regarding companies within certain industrial sectors where by they collect, typically yearly, as a means to network, solicit consumers and then to display the product which they are there to supply to either other people who have been in the industry or perhaps to prospective customers. At times, the character of a trade exhibition will likely allow it to actually be offered to the public, yet commonly talking, they’re just pertaining to the particular advantage of only other professionals inside of that one, their very own associates, as well as, regarding the mass media. Generally, a trade exhibition will likely be financed via a particular industry connection with regard to a selected type of market. They can be really huge, and they are housed in meeting centres as well as domains which might be large enough to house the different individuals as well as attendees.

Inside a standard trade show, the supporting organization markets living space to competitors. Based on the goals and also size of the participating corporation, a little or maybe quite large room could possibly be booked to allow for the details of this company’s presentation area layouts. An issue that every enterprise participating in a trade event desires to do would be to stand out from its competition. Therefore, booth designs figure largely in each and every company’s technique to become special, and a lot of (if not necessarily most) contributors will probably work with a specialist trade show booth designer any time identifying their very own trade show designs.

There exists a lot more to getting a successful trade show booth, nevertheless, than the booth by itself. An incredible presentation area draws the eye and then generates awareness. It does not, on the other hand, sell product or perhaps acquire new clients immediately. It includes no new info and does almost nothing to actually engage those walking nearby. That calls for those who are manning the cubicle to end up being taught inside the methods needed to tactically engage those passing by. Usually, this implies currently being aggressive. It isn’t sufficient to remain sitting at the rear of a desk and even smile as people go by. Those who are standing on their feet, out in front and that get in touch with those transferring which includes a query or an offer are generally far more about to obtain the final results which they want. That honest, personalized touch delivers final results. It links men and women, engages them, and pulls them straight into an interchange that, like as not, will finish in their growing to be a completely new customer.

Health & Happiness in a Bowl of Rice

Rice is a seed obtained from the grass species Oryza sativa and is widely consumed as staple food across the world. It can be used as whole or in the form of rice flour which is made by finely milling the rice.

Though it has received a lot of flak recently by nutritionists and dieticians, it still holds a vast universe of health inside when used in the right way. Take a look at some of the reasons and we are sure you will love the bowl of rice today.

Let’s do a quick check on its nutritional facts

Rice is a good source of carbohydrates, calcium, iron, thiamin, pantothenic acid, folate, vitamin E, Selenium, and Manganese.

And here we go with a Mega List of irresistible benefits

The source of Energy: Rice contains simple carbohydrates which are quickly converted into energy by the body. Vitamins, minerals, and various organic components enhance the functioning and metabolic activity of your organ systems, thereby increasing energy levels.

Good for heart: Rice contains low saturated fats and cholesterol thus cut the risk of arterial and heart disease.

Blood Pressure Management: It is low in sodium and so good for people suffering from high blood pressure and other heart conditions like atherosclerosis, heart attacks, and strokes.

Cancer Prevention: It is rich in insoluble fibre that can protect against many types of cancer specifically beneficial in defending against colorectal and intestinal cancer.

Natural antioxidants: It contains vitamin C, vitamin A, phenolic and flavonoid compounds, which act on free radicals.

Skin Care: Rice flour can be applied topically to cure certain skin ailments like inflammation, irritation, and redness.

It delays the occurrence of wrinkles and other premature signs of aging that can affect the skin.

Alzheimer’s disease: It contains high levels of nutrients that stimulate the growth and activity of neurotransmitters and neuroprotective enzymes in the brain, which inhibit the effects of free radicals and other dangerous toxins that can cause dementia.

Diuretic and Digestive

Qualities: Rice increases appetite; cures stomach ailments and reduces many digestive problems. It acts as a diuretic, to lose excess water weight, eliminate toxins from the body like uric acid, and treat dysentery.

Essential Vitamins: A good source of vitamins and minerals like niacin, vitamin D,

calcium, fibre, iron, thiamine and riboflavin which help in metabolism, immune system health, and the general functioning of the organ systems.

Prevent Chronic Constipation: The insoluble fibre acts like a soft sponge that may be pushed through the intestinal tract quickly and easily.

Making Rice Delicious

Rice can be eaten as plain boiled rice with a variety of dals, curries, and vegetables. It can even be cooked with a combination of various ingredients to make Vegetable Pulav, Veg. Biryani, Daal Khichdi, Fried Rice, Coconut Rice, Chicken Biryani, Sea Food Rice, Rice balls, Rice Kheer, etc.

Rice flour can be used to make many tasty items like Pattolio, Dosa, Bhakri (Roti), Pancakes, Modak, Patishapta, Dhokla, Halwa, etc.

Using organic rice is the most convenient way to add unaltered nutrients in the diet. Organic rice, cultivated using the organic method of cultivation, is free from artificial colours, flavours, and chemicals.

Always buy high-quality rice from authentic organic producers.

How to Cater the Right Amount of Food

Catering involves a lot more technicalities than simply designing a menu with your cater. One of the most common mistakes people make when it comes to catering an event is improperly estimated how much food to cater. Under-serving is inconvenient and unprofessional, while over-serving is not cost-effective.

So how do you know how much food to serve at your catered event? There are several factors that influence this, so it is important to know these factors and consider them thoroughly before making any final arrangements. If you have an upcoming event that must be catered, be sure to estimate the amount of food you will need as accurately as possible. Continue reading to learn some tips on how to do just that!

How Much Food Do You Need?

If you over-serve food at your event, you are wasting money. If you under-serve, you are not properly caring for the food and beverage needs of your guests. So before you choose a catering menu, you must first gauge how much food you will need. Here’s what to ask yourself:

  1. How many people are attending my event?
  2. What type of event is it?
  3. How long is my event?

The answers to these questions will give you the tools you need to order the perfect amount of food for your occasion. For example, a family reunion that lasts all day will require more food and beverage than an office meeting that only lasts a couple of hours. In another example, a cocktail party will need less food and more beverage than a business breakfast or luncheon. Use your answers to figure out how many people you are feeding, and how long you will need to feed them for. Then meet with your caterer to determine which menu items best meets the needs of your event and guests.

Planning Appetizers and Hors D’eouvres

For events that are centered on cocktails and drinks, such as a meet and greet, plan on only serving appetizers. The general rule of thumb is 8-10 appetizers per guest.

For mid-day events that will have a light meal, such as luncheons, plan on serving less appetizers. A good starting point would be 3-5 appetizers per guest.

For events with sit-down dinners as their focus, fewer appetizers are needed. Stick with 1-3 appetizers per guest.


For breakfast events, it is recommended to have beverages, side items, main entrees, and desserts. As for beverages, plan on 2 beverages per guest. For main entrees, a single 5 ounce portion per guest should suffice. And for sides, plan on having two sides per guest. Then plan for a wide selection of pastries or desserts, two per guest.


  • Beverages – 2 per guest
  • Appetizers – 2-4 per guest
  • Entrees – 5 ounce portion per guest
  • Sides – 2-3 per guest


  • Beverages – 2-3 per guest
  • Appetizers – 3-5 Hors d’oeurvres per guest
  • Starters – 1 soup or 1 salad per guest
  • Entrees – 7 ounce portion per guest
  • Sides – 3 per guest
  • Dessert – 2 servings per guest

Food Pantry Insurance

This article will pertain to the importance of stock piling up on food; what basic foods to have on hand and how to store the food properly.

When it comes to stocking food, consider short term storage and long term storage. Short term storage food items consist of the everyday food that you and your family eat. For short term storage, make sure you have at least three weeks of food on hand at a minimum. Keep in mind the number of people you have to provide food for and multiply the number of servings per person for one day to determine the adequate needs of short term food storage.

Once you have obtained an adequate supply of food for the short term (similar to having an emergency fund of cash on hand if the banks had a bank holiday) you can then build up and ex-tend your short term food supply to two or three months, whatever makes you feel comfortable.

Items for Your Food Supply Pantry:
• Store non-perishable food. Select food that require no refrigeration, preparing or cooking and little or no water. If you have backup electrical power and or a root cellar, consider stocking up on meats, cereal and bread.
• Stock ready to meat canned meats such as chicken, tuna, spam.
• Canned vegetables.
• Rice
• Beans
• Sugar
• Wheat
• High protein food such as peanut butter, nuts.
• Granola bars, trail mix,
• Saltine crackers.
• Comfort food such as cookies, hard candy.
• Coffee and tea bags.
• Staples such as salt, pepper and favorite spices of your choosing.

As you start to build up your food supply, it’s important to consider shelf-life and ease of preparation.

Have a system in place to rotate your non-perishable foods and supplements before each one expire. While shopping, always look at the expiration date and make sure the product you are going to purchase does not expire within three months from your purchase date, at a minimum. Many items, such as canned food soups have an expiration date of between 1 – 3 years. If stored in a dry, cool place, you can store them even longer.

It is important to make sure that the food you store in your panty are items that can be made with little effort. In a time of crisis, you most likely will not have the luxury to bake special items and make gourmet dinners. Canned soups, meats, vegetables are about the simplest. All you need is a fire and a pot to cook.

For long term storage to bulk of your food supply, consider purchasing ready-made food meals that are packaged in mylar pouches and encased in a variety of durable plastic sized containers. Food kits come in a variety of serving sizes for one person to a family of four ranging for a 72 hour kit supply to multiple years.

When it comes storing food, make it a family activity. There is no better time to teach on the importance of preparing for an emergency and that storing food is insurance during a time of survival and provides a true sense of self reliance.

Juicer and Blender

Juicer or blender? That is the question. There is a lot of confusion about different nutritional aspects of juicing vs. blending. Some people have a misconception that juicing and blending are the same. This is not the case – granted that increasing your intake of fruits and vegetables is good for your health and fitness; many people still wonder which option provides more health benefits than the other. Both options process delicious fruit and veggies into a highly nutritious and delicious drink but the way they do so provide very different end results. To better understand the key differences, let us first look at the definitions of both these processes.

What is Juicing?

Juicing is a process where the liquid part of a fruit or vegetable is separated from the fiber or pulp. Easily defined, juicing extracts all liquid from your ingredient but does not use other parts of the fruit/vegetable. When you juice, you get a thin and concentrated liquid product that contains high levels of vitamin, minerals, and other phytonutrients that are associated with positive health effects.

What is Blending?

Blending process uses the entire fruit or vegetable. Whatever you put inside a blender is what you will consume entirely. Your drink volume will be much greater than of juice made from the same fruit or vegetable – many people refer to this as a smoothie.

Key Aspects of juicing and blending

• Juicing
• Blending
• Does not use entire fruit/ veggie
• No waste as it uses everything you put inside it
• Easy digestion since the fiber is removed in the process
• Not easily absorbed because it contains more fiber content that slows the digestive process
• Since the end product is not as thick as that derived from blending, you get hungry faster after digestion
• Provides slow release of energy thus preventing sugar highs and lows. You will feel full for longer
• The end product is absorbed easily by your body
• Aids digestion by removing toxins and encouraging regular elimination of said toxins
• Provides a juice packed with high concentrations of vitamins and nutrients
• Has lower limit of the of vitamins, minerals, and enzymes when compared to juicing

Benefits of Juicing

• Throws most toxins away: Non-organic veg and fruits tend to have some levels of agrochemicals such as pesticides and herbicides. When you are juicing, you throw away most of these toxins.
• Provides very nutrient-dense beverages in a smaller amount of liquid
• Perfect option for those looking for a low-fiber diet
• Since the end product is lighter, your body will have a much faster and easier time consuming all nutrients without activating your digestive system
• This process is great for cleansing and detoxification as well as for individuals with very sensitive digestive systems that may be sensitive to high fiber food diet
• Zero fiber: this means that juicing is easy on your digestive systems.
• Fast absorption: Vitamins and minerals derived from juicing are easily absorbed by your body so that all those nutrients go directly to where they are needed most by your body.

Benefits of Blending

• You retain all fiber from produce. This means that you will feel fuller for a long time after digestion
• Since you can add other types of foods to your blender such as nuts, you increase your intake of healthy proteins and fats
• Volume of your drink will be much greater than that of a juicer made from same amount of fruits or veggies
• High concentration of fiber in your drink slows down digestion. This means that energy in your body is released slowly and evenly. This in turn prevents sugar highs and lows
• Aids digestion: Fiber from fruits/ vegetables work their way through your digestive system and aids in removing all toxins from your body

Drawbacks of Juicing

It is more expensive as you will have to use greater volume of produce to make one cup of juice

Drawbacks of Blending

When using non-organic ingredients, you will end up consuming most of the toxins used. It is best to always use organic ingredients when blending

Which Method is better for Health?

To be perfectly honest, these two methods provide great juices that are of different vitamin and mineral count due to the different methods they use to process the produce. What we can say is, if you are on a weight loss program that requires you to take low-fiber diet, then juicing is a better option. However, since blending provides you with a thick and highly nutrient drink; you will see that you are less hungry after consuming a smoothie. This will help you refrain from consuming too much food as you will have all the energy you need packed in a cup of juice. This is not to say that you should only consume smoothies; this is to say that you will have less need to consume a lot of food during the day. This in turn leads to weight and fat loss.

For individuals looking to cleanse or detoxify their bodies, then we would suggest you go for a juicer. Juicing is also a great option for individuals with sensitive digestive systems.

Final Verdict

All in all, it truly depends on you. These two types have their own benefits – we would recommend you buy both and use them accordingly. Both devices can be used for food & recipe usage as well. Increasing your intake of fruits and vegetables is good for your body. Studies have shown that consuming fruits/ veggies on a daily basis decreases the risk of stroke; helps keep Alzheimer’s disease at bay, keeps your body healthy and fit, and also reduces the risk of dying from cardiovascular disease!

Reasons to Consider a Fondue Set

First… for the “newcomers”… what is fondue? Traditional fondue is a sauce, either chocolate or cheese melted in the pot. For either one, you put all the ingredients in the pot and heat until melted. Once it is completed melted and creamy, you use the long narrow forks that come with the pot to dip your favorite “dipper”. For a chocolate fondue, which is often used as a dessert, typical “dippers” are fruit… strawberries, apples, ripe peaches… basically any fruit that would be delicious covered in chocolate. You can also use chucks of pound cake. For cheese fondue, the typical “dippers” are chucks of crusty bread (I cut up chunks of large soft pretzels), sausages and vegetables… broccoli, cauliflower, etc. You can get as creative as your imagination and taste buds allow.

The fondue pot is placed in the center of the table and everyone picks from the plates of dippers. It’s a perfect treat for a small group of friends or a very enjoyable family meal. We tend to enjoy fondue in the cold weather months in front of our warm fireplace, but fondue really knows no seasons.

I described the basics above. You can get creative and create a variety of sauces. The internet is loaded with ideas and recipes and all are simple and delicious! Remember to keep the recipe simple… no need to get complicated or your pot will sit in the pantry and collect dust.

Don’t forget a nice chilled bottle of wine!

Now for the fondue pot…

Fondue pots come in many different styles and materials. Many are quite attractive and can look like “a work of art”. They can be ceramic, stainless, “heavy metal” and a variety of shapes and colors. As with all cookware, your personal budget and desire to use the pot will determine your investment. You might consider two… one for the cheese and one to go right away to the chocolate dessert!

The pots come in two different cooking types..”fuel” burning… candles or the traditional “flame can’ that you see keeping buffet trays warm and electric. My preference is the electric model… more even and easier to regulate heat. The fuel burning is more “mood setting” while the electric is more functional. Again, personal preference.

You’ve got your pot… now some incentive to get started. Here’s your first recipe for a slight variation on a classic Swiss cheese fondue:

6 tbsp. butter
2 chicken bouillon cubes
2 cups light cream can substitute ½ & ½… just as good)
5 tbsp. flour
1 ½ cups grated Gruyere cheese (can substitute “regular” Swiss cheese… cheaper version)
1 cup grated Parmesan cheese
½ cup white wine (sweet or dry)
¼ tsp (heaping) cayenne pepper (don’t worry… just adds a little zing)

Mix cream (or 1/2 &1/2) and flour and set aside. Melt butter and bouillon cubes in pot on high (that’s why electric pot better… more control) stirring to dissolve cubes.Reduce heat to medium then add cream mixture stirring constantly until thickened. Add cheese gradually blending until smooth.

Benefits of a Gluten Free Diet

You will find this natural protein in grains like barley, wheat, and rye. Some people are allergic to this protein and have a disease called gluten intolerance. It is also referred to as Celiac disease. They have an immune reaction and can cause different symptoms like anemia, weight loss or gain, sudden malnutrition, fatigue, and more. When a person has gluten intolerance they will start eating a gluten-free diet to help prevent these symptoms from happening. Although they do have to be sure to stay away from products with gluten, there is still a variety of food options. There are fruits, vegetables, dairy products, cereals, fish, meats, poultry, and eggs. Your physician will help you with figuring out an acceptable gluten free diet that will give you all of the minerals and vitamins your body needs.


A gluten free diet is prescribed, along with drug therapy, for the effective treat of different medical conditions. This diet will benefit the following medical conditions.

• Celiac disease-this autoimmune disorder is inherited and results in injury to the lining of your small intestine after you eat gluten. It is important that you follow this diet plan to promote the healing of the lining of your small intestine.
• Gluten intolerance-the person affected by this medical condition is not able to tolerate the consumption of any food that contains the protein gluten. This diet is necessary as a step in the treatment for people who are affected with allergy.
• Dermatitis herpetiformis-this chronic skin disorder causes fluid-filled blisters to form and cause a burning sensation and severe itching. This happens when a person who cannot tolerate gluten eats foods with the protein gluten. To prevent this from happening you should follow this diet so you do not consume foods with gluten.
• Migraine-some people have complained of having a headache after eating foods that are rich in gluten. It appears that people with Celia disease are affected more by migraines after consuming gluten rich foods than others who have gluten intolerance. Following this diet will help keep migraine headaches under control.
• Autism-research studies that have been conducted on people with autism have shown that the risk factor is related to excess levels of the protein gluten in their body. Anyone with autism should avoid consuming any foods that contain the protein gluten to reduce the complications of autism.
• Weight loss-previously this diet, which can help a person lose weight, was recommended only for people with Celiac disease. Now, many use this diet to lose weight. There is no clinical data to support the effectiveness in weight loss. In some cases people have experienced a weight gain instead.

Effects of Food Quality in Performance

Each time we sit down to eat, we make decisions that either support the digestive and immune system or don’t. We can either contribute to inflammation or have the opposite effect.

While these all sound like nutrition mumbo jumbo, these elements have a huge impact on your performance outside. Imagine trying to go on an intense day-long hike with gas pains and cramping. Or have a cold/cough on a ride at 10,000 ft.

Your performance is determined by the little choices you make every day, long before you hop in the car to head out on your adventure.

The Goals of Food Quality in Performance:

  1. Consistency – to perform consistently strong without cold or flu symptoms getting in the way.
  2. Feel Good – have a clear head, no digestive upsets, and strong muscles.
  3. Recovery Quickly – be able to get outside doing more of what you love more often.

What to Focus on:

  1. Supporting your digestive system (feel good and perform strong)
  2. Supporting your immune system (70% of your immune system is in your digestive tract!)
  3. Reducing inflammation (this will help you recover more quickly)

Quality Guidelines:

  • Remove all foods you may be allergic or sensitive to – these can irritate your digestive system in the short term and weaken your immune system and cause inflammation in the long term.


  • Get into homemade bone broth – broth made from bones contain gelatin and collagen, which helps build a strong gut lining and reduces digestive inflammation, as well as helps to repair muscle tissue.


  • Eat fermented foods – fermented foods contain probiotics, which are good bacteria that help you digest your food better and out-compete any bad bacteria that may be trying to sneak in there.


  • Avoid sugar – sugar can suppress your immune system cells that attack bacteria and viruses. Lay off the desserts, soda, etc.


  • Focus on whole grains and legumes – refined carbohydrates break down quickly and act like sugar in your body.


  • Limit dairy and alcohol – For the same reason as the point above. I know saying to give these up entirely may not be realistic, but I definitely want to encourage you to limit them. As talked about with refined carbs, foods that behave like sugar in your body are not always sweet.


  • Eat high quality – you may have heard words like “toxic load” before with no explanation. Basically, eating a lot of pesticides can increase the toxic load in your body and contribute to inflammation (which means slow recovery post exercise) and a weakened immune system. So try to buy as many pesticide-free produce as you can. Also, the omega-3 content in grass-fed or pasture raised animal proteins are much higher than conventional. This also may be a buzz word you’ve heard before. Omega-3’s are anti-inflammatory so important for the same reasons as above.


  • Stay consistent – following these guidelines for a day or two leading up to a big trip is not going to produce the results you desire so integrate these steps into your lifestyle. Your habits at home will speak volumes to your results outside.